Bloom

the innovative app designed to help new parents overcome postnatal depression through personalised mindfulness videos.

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The seeds of Bloom

The strategy behind the story, and the story behind the strategy.

  • Lift mums experiencing postnatal depression up with the power of gaming.

    21GRAMS believes in the untapped potential of gaming to be an unexpected means of relief and support for mums with PND. Create a game that harnesses the power of this medium (in any way you can imagine) to help these mums persevere, simply by playing – in an insightful, unexpected way.

  • Mindfulness and somatic practices can be effectively in relieving symptoms of postnatal depression.

    As of the moment of creation, there are no apps that focus on new parents and take physical recovery into account.

  • An innovative new app, focused on bringing mindfulness and somatic practices to new parents.

    The app asks targeted questions and creates a program tailored to the individual, taking into account factors like physical recovery after birth and comfort level with different types of practices.

    The process is gamified to give new parents a feeling of accomplishment and joy while taking care of themselves and their babies.

The App

Bloom: the app

Introducing Bloom: the innovative app designed to help new parents overcome postnatal depression through personalised mindfulness videos.

Gamification takes centre stage, as daily seeds of mindfulness are offered to grow into unique flowers through short, simple practices like breathing, meditation, stretching, and somatic healing.

Save and share your progress, and join a supportive community of like-minded new parents to make mindfulness fun, accessible, and communal.

Let's heal together and bloom with 100 flowers and 21 grams of soul.

The Team

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